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Why you should blog

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Why You Should Blog

There are people getting into blogging for many reasons. You might have heard the term somewhere recently, but it started more than two decades ago from its mother, the online diary. Back then, these kinds of diaries were used by people to record and share accounts of their personal lives. Although blogging basically still uses that same concept, it has now evolved into several categories and usage.

Nowadays, blogging is synonymous with online marketing. Bloggers not only publish content sharing what they have done for the day but also advertise and create strong communication with their audience. More so, using blogging, people are now able to find an alternative way of making money. Blogging is an excellent opportunity to generate income.

The Blog

Before you start to create your own blog. It is interesting to know a little bit about how the blog came about. The terminology “blog” has evolved from the word “Weblog” or “Web log”. Back in the late 1990s, these web logs were utilized by users to track updates and references to other resources online. They served as journals, which made them useful as a publishing tool for the user’s train of thought. Of course, even then the readers could still comment and share their thoughts on just about anything at all.

Technically, blogs are commonly known as Content Management Systems (CMS). Being a CMS, blogs allow the bloggers to easily publish to a web site and manage the content without having to deal with difficult program code.

Publishing software also provides users with a Graphical User Interface for easy pointing and clicking of their articles. Through the use of easy-to-follow procedures, you can perform configuration and set up, which can make your job as a blogger much easier since the tools automatically organize your published articles when you publish.

The Advantage of Blogging

The question is why should you start blogging? The first thing you need to know is that blogging can enhance and support your online communications. However, you must first fully understand the desired outcome of your blog. The main reason why many people start blogging, is that it can be both an excellent outlet for your frustrations and excitement while providing an opportunity to be profitable at the same time.

It does not mean that if you are not familiar with blogging, you should not blog. Being in any kind of business, especially those who deal on the Internet, requires you to establish communication with the online clientele that are interested in your products or services. A blog is an excellent medium for marketing and can do this easily due to its accessibility ease of use. A blog is an essential tool for any business that wishes to trade online.

if you are running a business, there is a particularly good chance that your competition is blogging about their products and services. This provides an easy method for you to check on the competition and what their clients’ preferences are. Additionally, blogs can be used to create strong customer relationships, as your target market can easily communicate directly with your business. This kind of opportunity should not be ignored since a strong customer relationship may eventually lead to the ongoing trust of your products and services; and hence, an eventual increase in your revenue.

The Basics of Blogging

With the popularity of internet marketing, Web publishing is continually gaining ground. Nowadays, technologically savvy corporate people, use blogs to build and manage relationships with their consumers. They share their company’s expertise, culture, and other information, which can assist to trigger the customer’s interest in their products and services.

On the other hand, not only do businessmen venture into the world of blogging but regular computer users too. Not only can they voice out their opinions and thoughts to others but also earn money in more ways than one; from selling advertising space to offering expert services or affiliate products, which in turn builds their reputation as a professional.

If you are thinking of entering the “blogsphere”, you must be aware of the problems you may encounter in blogging, such as: choosing a blogging tool, installing, and configuring your blog software tools. The various assortment of configurations varies widely, and a newbie blogger can still get confused. The tools are not the only hurdle you must overcome but also the understanding of terminologies used in blogging.

Choosing the Right Tools

In 2020 the main platforms used for blogging are WIX and WordPress. Both these platforms are easily set up on your hosting service and WordPress has a huge number of free themes and plugins to make setting up your site quick, easy and, stress-free. There are also a lot of premium themes that are reasonably cheap to purchase

Blogging Terminologies

Blogging is like a secret organization and like most secret organizations; it has its own language that you will need to learn. Although the technologically savvy can easily familiarize themselves with these terms, it will be harder for those who do not have a background with web publishing whatsoever.

“A Post. Is the most important term in blogging. A post happens every time you place or publish an update to your blog; since blogs are a means of communication, any reader’s comments are also possible. If people leave a message about your published post, this message is known as a comment. The comments normally are labelled, and date/time stamped to allow you and other readers to see when it was posted and who posted the comment.

Comment spam is also a term that is used when a single reader continuously repeats the same comment. This can be a headache for the blogger as the blog can be used by others to promote their blogs or Web sites.

These are just some of the few terminologies that you can encounter in blogging. Only experience will help you to understand the other terminologies involved in blogging. As the terminologies seem to be evolving all the time much of the blogging vocabulary must be learned as you go.

How to Profit from a Blog

Most bloggers blog for the purpose of producing a revenue stream. There may be a limited amount of content published to provide an outlet for voicing out opinions and share their thoughts. However, in general bloggers have the intention of making a financial gain. Fortunately, there are some different methods to profit from a blog and, applying these methods may help you gain money.

The Advertisements

Selling advertising space is one of the more common ways to monetize a blog, as blogs that have a lot of traffic can make income with ad sales. You need to make sure that you have a target audience. The passive income is the reason why bloggers choose to sell advertising as they increase their site traffic. Although it takes work to maintain the ads on the blog, those who can achieve it can gain a reasonable amount of income with these ads.

Compared to other methods of profiting from a blog, selling advertisement space can be one of the most consistent income streams. If you can fill ad spots you should have a good idea of just how much you can make every month depending on site traffic.

On the negative side, selling ads requires you to have a consistent level of traffic. Traffic is important because it means that potential advertisers will see value in placing ads. You will find it hard to sell an ad space without significant traffic and it most likely will not produce much revenue. Additionally, a blog must have a target audience to achieve the maximum income for advertisement space. There is no point in trying to sell auto paint to a stamp collector.

Affiliate programs are the major source of income for many bloggers. Targeted affiliate programs are great in the sense that they give you the opportunity to make revenue even if your blog has a small, specialised audience. However, one bad side to affiliate programs is that there can be situations where you cannot make any money at all.

Since selling ads is hard to do without much traffic new blogs tend to feature affiliate ads most of the time compared to selling space directly to advertisers, affiliate programs are perfect for new blogs and they can be maintained easily and only it only takes minimal time.

Promoting and Premium Content

Bloggers who are service providers have an opportunity to look for clients and increase their client base by maintaining a blog that showcases their area of expertise and can help you become a credible authority in their field. It will also assist potential clients to easily find them. they can benefit from the increase in demand for their services that may improve the business reputation, which may enable you to increase the fees for your services.

Aside from promoting your services, blogs are a significant source of information, and remember that not everything on them must be free. There are bloggers that have achieved success by selling some of their work. There are also blogs that sell memberships on their sites. Selling premium content is possible in most fields however you must be able to give something to the reader that is worth paying for.

Conclusion

So, in this article, we have discussed several basics of blogging and some issues relating to setting up and monetizing a blog including:

  • What a blog is.
  • Advantages of blogging.
  • The Basics of Blogging.
  • Choosing the Right Tools.
  • Blogging terminology.
  • How to Profit from a Blog.

This article has only looked at the very basics of blogging so please return to this site soon for further articles.

Good luck with your future internet business.

Peter Abraham
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